Philip Caines

New Website Advertising
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Published 21. May 2010 at 3:44 am - No Comments

It is difficult to get noticed and cut through the clutter. When something becomes familiar it vanishes. Just like the commute home, do you really remember everything that happened on the drive home the 234th time, just as much as the first? Nope. Its just human nature, we filter out things that we are...
Facebook Ad Essentials for Travel and Tourism Businesses
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Published 20. May 2010 at 6:27 am - 5 Comments

Travel and tourism businesses have it difficult, they are often strapped for time and resources to really have effective marketing online. While there are several different factors to consider when you are marketing online (SEO, E-mail, Social media Usability etc..) this article is focusing on using...
Learning PHP
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Published 19. May 2010 at 9:54 pm - No Comments

Background: I have this silly philosophy that you should always be learning. The problem is, I am interested in EVERYTHING!! This can be difficult as if you take a little bit from everything you are a jack of all trades, and a master of none’. While being well rounded has its advantages, it is...
Multifaceted Internet Marketing Campaign
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Published 19. May 2010 at 8:18 pm - No Comments

I have just finished managing and developing the most complicated multifaceted Internet marketing campaign that I have worked on called Vacation Therapy. While she may not be the prettiest site on the block, she makes up for it with segmentation and personalization. Here is an overview of what was involved...
Investing
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Published 19. May 2010 at 7:43 pm - No Comments

Background: I have come to terms with the fact that I don’t have alot of money right now, and I think I could use some more to live a more comfortable lifestyle. Although a communist sympathiser (and existentialist), Albert Camus has a great quote on the subject “It is a kind of spiritual...

New Website Advertising

Published May 21, 2010 at 3:44 am - No Comments

What a great ad. It is a flash based ad that starts with a generic “Weather Forcast: Vancouver, BC” which is where I am based out of, and then warps into a lime in the place of the sun. After this change it shows a happy party in the sun with Bud Light Lime. Great timing (May long weekend) and great localization and weather coordination (it is supposed to be sunny on the weekend.

Facebook Ad Essentials for Travel and Tourism Businesses

Published May 20, 2010 at 6:27 am - 5 Comments

For this example we will take a travel company / product that would benefit greatly from having a segmented product ad in Facebook, and we will then go through the steps needed to make the campaign live.

Latest Articles

Latest Articles from the Blog

New Website AdvertisingPublished May 21, 2010 at 3:44 am
Facebook Ad Essentials for Travel and Tourism BusinessesPublished May 20, 2010 at 6:27 am
Learning PHPPublished May 19, 2010 at 9:54 pm
Multifaceted Internet Marketing CampaignPublished May 19, 2010 at 8:18 pm
InvestingPublished May 19, 2010 at 7:43 pm